Christopher di ArmaniIsn’t this the reason we write non-fiction books? So we can make a positive impact on the life of our reader? But if your readers don’t know you exist, they can’t find your book, and if they can’t find your book then they’re stuck with the problem
Christopher di ArmaniFor you and your book to make the impact you know you were born for, you must toot your own horn. You must do what is required so that the person who is most likely to buy your book, most likely to read your book and most likely to have their life
Christopher di ArmaniThink about the your book and the solution it provides. Who would be interested in this? And where do they naturally congregate online?
Christopher di ArmaniMarketing our books far more work than writing them, usually because we don’t consider ourselves marketers. However, to impact the lives you were born to impact with your words, you must learn how to market your book effectively.
Christopher di ArmaniWhen you start marketing your book while you’re still writing it, you infuse every marketing effort with excitement, power and joy because the creative process is filled with excitement, power and joy. Start with your book cover art.
Christopher di ArmaniKLT – Know, Like Trust – is the Holy Grail for all marketers, book marketers included. We hang out with people we know, like and trust. We purchase
Christopher di ArmaniAfter the pain of pregnancy (writing your book) and childbirth (publishing your book) comes rearing your baby (more commonly known as book marketing).
Christopher di ArmaniWhat’s the most important thing you must do to position yourself for author success, even before you’ve finished your first draft? You must get
Christopher di ArmaniYour ideal readers are out there looking for your book right now. But if you don’t do your part, they can’t find you. Your #1 job – even before your
Christopher di ArmaniHow did you write your book? Did you write a page or two on Saturday, then nothing until the mood struck you? Or did you set a hard deadline for
Christopher di ArmaniIf a task is not enjoyable, we tend not to do it. It’s human nature. Since marketing your book is an absolute necessity, it’s best to make the job
Christopher di ArmaniMarketing your book is the hard part – primarily because most writers are not natural marketers. The good news is book marketing, just like writing
Christopher di ArmaniYou don’t write an entire book in one sitting. You write a book one small piece at a time until your first draft is complete. This is why #NaNoWriMo
Christopher di ArmaniAs challenging as writing your book may be, marketing and promoting your book often feels even more difficult. This is a perception, not reality.
Christopher di ArmaniAuthors may be great writers, but too many (most?) are unwilling to do the work required to become a BEST SELLING author. Being a #BestWritingAuthor
Christopher di ArmaniWhenever you wish you had done something you didn’t, you’re living in the Woulda-Coulda-Shoulda Zone. It’s not healthy.
Christopher di ArmaniWhen selling your book, it’s easy to get discouraged, especially if you don’t see immediate results. It can get even more discouraging if you compare
Christopher di Armani“Book Marketing” is a topic that covers a lot of ground, from sharing your daily writing progress on your first draft, to writing book marketing copy
